The Natural Diamond Council is pleased to announce a major partnership with eight of the world’s most influential diamantaires. For the first time since the inception of the NDC (formerly the Diamond Producers Association), a collective agreement has been reached with a significant number of major businesses in the natural diamond value chain.

This strategic alliance between the NDC and Shree Ramkrishna Exports (SRK), Hari Krishna Exports Pvt. Ltd. (HK), Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex and Shivam Jewels, represents an unparalleled commitment to industry growth, through increased investment in marketing and promotion.

Aligning the objectives of these major diamantaires more closely with the objectives of the major mining companies through the mission of the NDC will also bring together a more holistic approach to new opportunities in the market, as well as consideration for any new challenges that the industry faces. In addition, the NDC will be working with its major retail partners to support the communication of the values of each diamantaire to their clients.

 David Kellie, CEO of the Natural Diamond Council, expressed his gratitude to the visionary partners, stating, "I would like to thank each partner for putting their trust in the NDC. Their leadership in the industry demonstrates their long-term commitment to building prosperity for the benefit of their employees, their communities and to the wider industry. They share common values as members of the RJC, but each has a unique and powerful story that we look forward to sharing more broadly with the industry. Together with our community of retail partners, we’re looking forward to raising consumer awareness of the positive impact of the natural diamond industry throughout the value chain. I would also like to thank the Gem & Jewellery Export Promotion Council (GJEPC) for their ongoing support”.

These distinguished partners are the industry leaders when it comes to compliance, ethical sourcing and transparency. They have set an example by conducting their business on the foundations of trust, while giving back to the environment and community in equal measure, displaying values that are increasingly important to consumers today. Whether it is their CSR initiatives, ESG mandates or employee benefit programs, each of them commits to NDC’s core vision by advancing the integrity of the modern diamond jewellery industry. Renowned for their exceptional craftsmanship and forward-thinking approach, their legacy of trust, coupled with a modern outlook, places them at the forefront of the global diamond market.

Richa Singh, Managing Director, India & Middle East – Natural Diamond Council said, “I am proud to partner with these guiding lights of the diamond business. Each of these leaders has a vision for the progress and well-being of the modern diamond industry. Their shared values around ethical practices and commitment to community development have helped us dominate the world stage. They are pioneers who have helped make natural diamonds symbols of conscious luxury, and I am excited to showcase their positive impact to both the consumers and the trade.”

Driven by a shared vision, the NDC will also collaborate closely with each partner, crafting captivating content that celebrates their remarkable heritage, unparalleled expertise, and unwavering commitment to ethical practices.In addition to these 8 diamantaires, Bonas Group, the world's longest-established diamond brokerage and consultancy firm and the largest global independent diamond and gemstone tender and auction house, joins this esteemed partnership, adding its unique expertise and perspective to further propel the industry's growth.

"Venus Jewel believes that natural diamonds hold the power to transform lives. We need to make everyone aware about the ethics, transparency and commitment of the modern diamond industry. For this, it is imperative that we support the Natural Diamond Council as they continue to inspire consumers and create desire for diamonds. Joining forces with the NDC not only reaffirms our commitment to the diamond industry but also amplifies our collective voice in promoting its brilliance. By championing the unmatched beauty and timeless allure of diamonds, we aim to create a legacy that stands the test of time. We are honoured to walk this path alongside the Natural Diamond Council, united in our pursuit of a dazzling future." – Rajesh Shah - Partner, Venus Jewel

"At Rosy Blue, we are honored and delighted to partner with the Natural Diamond Council, an organization that shares our unwavering commitment to the diamond industry's legacy and future. This collaboration ignites our collective passion to preserve the unmatched beauty of natural diamonds and cultivate a sustainable and inclusive diamond dream. By fostering innovation, nurturing talent, and embracing responsible practices, we aim to shape an industry that not only dazzles the world but also empowers the communities it touches. Our partnership with the NDC signifies a new chapter in our journey, and we look forward to making a lasting impact together." - Russell Mehta - Managing Director, Rosy Blue (India) Pvt. Ltd.

“Shivam Jewels has been synonymous with exceptional craftsmanship and a deep appreciation for natural diamonds. Partnering with NDC, we aim to empower the true potential of Natural diamonds. Portraying the industry as a one which blends Innovation, with Sustainable practices while sharing a deep commitment of giving back to the Community. We are excited about coming on board as an IPP partner with them as we collaborate for the advocacy of natural diamonds, transcending boundaries and inspiring next gen customers around the globe." – Priyal Shankar – Director (Marketing and IT), Shivam Jewels

“We look forward to our partnership with the Natural Diamond Council; an organization that shares our dedication towards creating a better future for the diamond industry. At Dianco, we are driven by our passion and commitment to giving our clients the best in terms of quality and service. Together with NDC, we will nurture innovation, promote integrity and inspire consumers as we celebrate the allure of natural diamonds.” – Ajesh Mehta – Director, Dianco

"We are delighted to announce our partnership with the Natural Diamond Council. At SRK Exports, we have always strived to redefine the diamond industry and push the boundaries of excellence. Joining hands with the NDC allows us to align ourselves with an organization that shares our vision and values. Together, we aim to create a diamond dream that transcends time, crafting a future where diamonds continue to inspire and empower generations. We are excited to embark on this transformative journey with the Natural Diamond Council." – Shreyans Dholakia, Brand Custodian - Shree Ramkrishna Exports Pvt. Ltd. (SRK)

"We are proud to join hands with Natural Diamond Council for their Industry Partnership Program. This collaboration signifies the unwavering commitment Jewelex has to craftsmanship, quality, and consumer trust. We are excited to join forces with the NDC in championing the enduring allure of diamonds, elevating the diamond dream to new heights, and leaving an indelible mark on the industry." – Nilesh Kothari – Managing Director, Jewelex

"At Hari Krishna Exports, we are very excited to join hands with the Natural Diamond Council, an organization that has consistently led the way in shaping the diamond industry. This partnership represents a moment of synergy, where our shared values and aspirations converge. Together, we will champion transparency, ethical practices, and consumer confidence. We firmly believe that the future of diamonds lies in responsible sourcing, innovative designs, traceability, sustainability, and captivating storytelling. By combining our expertise and resources, we will carve a path that revolutionizes the way the world perceives diamonds. This partnership with the NDC serves as a testament to our unwavering dedication to the industry's growth, and we are excited to embark on this remarkable journey together." – Ghanshyambhai Dholakia, Founder & MD – Hari Krishna Exports

"Diarough is thrilled to announce our partnership with the Natural Diamond Council. This collaboration aligns us with an organization that shares our deep-rooted passion for natural diamonds. The pursuit of excellence and value creation are core to our DNA. This partnership serves as a testament to our commitment to excellence, ethical practices, and responsible sourcing. We look forward to collaborating with the NDC for a future where the diamond dream shines brighter than ever before." – Saurin Parikh, Managing Director - Diarough