De Beers Forevermark has unveiled its second exclusive boutique in Indore thanks to the encouraging support of its patrons that made its first store in the city a huge success along with the increasing demand for natural diamonds and contemporary jewellery.

Located at the popular Phoenix Citadel Mall, the new boutique will showcase some of the brand’s most iconic and sought-after jewellery collections. On display will be the classic Forevermark Avaanti and Icon collections as well  as the stunning Circle of Trust diamond bangles. At the store, customers will find a piece that suits every taste and style. The store will also house the largest, rare collection of stunning diamond solitaire jewellery in all shapes, under one roof.

Each De Beers Forevermark diamond encased in these collections is chosen with utmost care and has a unique inscription number to guarantee you receive nothing but the most beautiful, rare, natural, and responsibly sourced diamond.

“We are absolutely thrilled to announce the grand opening of our second exclusive boutique in the city of Indore and are extremely grateful to our clients in Indore who have made it possible! This new store perfectly embodies the timeless elegance and modern sophistication that De Beers Forevermark is known for! Each of our diamonds displayed here are nothing but brilliant, natural, rare and responsibly sourced,” said Amit Pratihari, Vice President, De Beers Forevermark.

Other unique aspects of the boutique include a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protect, conserve, and restore the natural world.

“It gives us immense pleasure to deepen our partnership with De Beers Forevermark with this second store here in Indore. De Beers Forevermark’s timeless designs and high-quality diamonds are the epitome of elegance and sophistication, and we are confident our customers will enjoy their in-store experience here. De Beers Forevermark has always set the bar high when it comes to its commitment to responsible sourcing. With the brand’s heritage of over 135 years in diamond expertise and the exceptional quality of each diamond, our customers have shown that they truly appreciate De Beers Forevermark diamonds, prompting us to open the second store in the city. Seeing the high demand for solitaire rings at the first boutique, we have increased the range and collection of rings at the new boutique for our customers who seek engagement and anniversary rings. We look forward to a long and fruitful association constantly providing Indories with exquisite diamond jewellery.,” said Vikas Kataria, Franchisee Partner.