Upgrading to meet modern challenges is the demand of the times. After the advent of the pandemic, online businesses have flourished due to the ease and transparency of transaction. Bengaluru-based diamond jewellery manufacturer, Surana Ensemble, earlier known as Vijay Gems, launched into the world of online trade with its B2B website, www.vijaygems.in.

It was on the auspicious day of Diwali that the brand decided to launch its services to the trade with this up-to-date offering. The website, www.vijaygems.in, is designed to address the entire range of queries that a buyer may have related to diamond jewellery purchase.

About the Website
The home page showcases some of the brand's newest-launched products like jewellery sets, necklaces, rings, bracelets and other important designs. The website has links that address return and exchange, policies, secure shipping, customer support and more. The website mirrors the brand's design language, which is all about hand-picked diamond jewellery that is steeped in rich craftsmanship. To know more about the brand new Surana Ensemble, read the ‘About Us’ section that details the company’s dynamism and passion to keep abreast with the best in industry standards. Find details of state-of-the-art manufacturing facilities that produce a range of intricate, delicate, stunning works of art to adorn the women of today. Follow up by reading the pearls of experience gathered through years in the industry in the ‘Our History,’ ‘Brand Philosophy’ and ‘Family History’ sections.

The ‘Our Expertise’ section is the goto section for those looking out to explore the manufacturing proficiency of the jeweller. The process of manufacturing is explained in detail with a video to complement it. This section features the entire process of curating a masterpiece, from designing till the time it is on the retail shelves. The ‘Jewellery’ section lists the entire range of products available that include bangles, necklaces, pendants, earrings and many more.

To get an exhaustive review of the jewellery collections, offered by the jeweller, click on the ‘Collections’ tab. There you will find detailed descriptions of the Ancient Splendour collection which is a fusion of modern and traditional art forms; the Close Setting Jewellery range, Open Setting Jewellery ensemble, Colourstone Jewellery array and the distinguished Ruby Collection. This website is the ideal place for a jewellery designer, jewellery retailer, an heirloom family jeweller or any trader to conduct business. This is due to the ease of access and the simplicity of the process. When a jeweller likes a piece of jewellery he/she can request for details by filling a questionnaire. The details provided in the website are thorough and comprehensive. They list not only the carat of the diamonds used, the quality, colour, size and cost are also mentioned to maintain transparency and trust in the interaction. All interactions are secured with technologically advanced softwares while privacy of trade is ensured. Vijay Gems now known as Surana Ensemble, is part of major industry bodies like the Gems and Jewellery Export Promotion Council, All India Gems and Jewellery Domestic Council, India Bullion and Jewellers Association Ltd, The Jewellers Association Bengaluru, Diamond Association Bengaluru, and all of the brand’s jewellery carries the ISO 9001 Certificate. Anyone can access the designs, and the deals and services offered by the brand from any corner of India. Says Deepak Surana, Director of the firm, “This venture adds to the brand's philosophy of transparency and ethical practices. Our website is planned as an effective business tool to enhance trade and quality of service for our esteemed clients. We are happy to announce the launch of our B2B website www. vijaygems.in this Diwali.” Visit www. vijaygems.in to know more